Cloetta is a leading confectionary company in the Nordic region. They have hired Collabra to design several of their line extensions.

Kick is a classic licorice fudge candy made by Cloetta under the brand Malaco. When Cloetta recently launched the smaller version of the candy called Kick Bites. I did the design for the new bags and wrappers. 

The logo for Bites was hand made to match the well known Kick logo and the illustrations were made to work black-on-black.

Pops is the best selling candy for Cloetta Norway and when the Polly candy from Sweden was to be introduced on the Norwegian market, they decided to use the Pops brand. That became Chewy Pops, which Collabra developed the concept for. My role was packaging design, logo design, illustration and final art.

XL Pops had to keep close to the regular Pops design-wise but clearly communicate size in a big way. I ended up adding a 3d-effect to the type and placing one large product image in the middle.